PRSA Presents - Placements Without Pitching

He’s Back!

We are bringing Michael Smart back! In August, Michael gave us some great tips and tricks for media pitching in a half-day workshop. Now, you can learn how to build relationships with media and bloggers so they call you. Don’t worry, if you didn’t attend the August workshop, you will still reap the benefits of this one. If you did attend in August, this will be a great complement!

Here’s What You Can Expect:

Journalists’ and bloggers’ needs and priorities have changed dramatically. This workshop tells you how to meet them, even when you don’t have a story to pitch. Become a trusted resource; get your emails opened and your calls taken. The program is set up to take you step by step from being unknown to a target influencer to becoming BFFs.

• Free resources to ID the outlets and influencers who matter most
• A specific process to use social media and email to get on their radar screen
• How to get them to take your calls and eventually meet in person
• How to position your spokespeople as sources – what the media is looking for
• Examples of PR people just like you who started from scratch and now have reliable relationships